Shooting here was a pleasure hard to describe. As you stare across the vast plains stretching off into the horizon, curving upwards into mountains far away, you are left struck by its enormity. Conical pits with low, curved windbreak walls dot the hillsides, an indigenous system of cultivation in a demanding environment. Cave networks stretching for kilometres open up into huge crevices, daunting but inviting.

The locals are welcoming and gentle. Families and friends sit calmly sipping strong coffee and chewing Truchas de Batata, enjoying grilled fish and long afternoons in the sun. The island has a slower rhythm, shaped by heat, wind and the sea.

Against this remarkable backdrop we filmed for our summer collection with a group of friends. We stayed in a villa close to the quiet town of Haría, waking early each morning for Tortilla Española and to discuss ideas. The inspiration came from the endless palette of natural colours and shapes all around us. Locals guided us to awesome locations and lent us equipment.

The island is wonderfully diverse and truly unique. We all strongly recommend that you visit.

But in February, the scenery changes. An expansive empty landscape is covered in thick snow. The wind is sharp and icy. Crops become icicles. The town is calm with locals sipping Caffè Corretto and chewing cured meats.

Shooting here was always on the cards. Our founder's father had come here when he was a young man to wild camp and paraglide. The town and surrounding countryside has a special significance.

Up on the mountainside, the enormity of the landscape is impressed on you. The backdrop is like mars. With the humbling icy wind penetrating your layers, you are acutely aware of nature and its brutal beauty.

Down below, the remains of the 2016 earthquake are still plain for all to see. Wrecked, crumbled stone homes remain in a sort of purgatory between being functional and demolished. The jagged edges stick out sharply.

Here in Casteluccio, just 3 hours from Italy's capital, nature is fierce but awe-inspiring.